Merina MathewSep 23, 20183 min readThe concept of ‘Big Data’ important or forgettable?Big Data, unlike most innovative practices, has no universally accepted definition (Jin et al., 2015). For me, I like the definition that...
Merina MathewSep 22, 20183 min readSocial Media Marketing StrategiesI have a very interesting post for you all, recently my friend came to me, asking for advice on what social media marketing strategies he...
Merina MathewSep 7, 20182 min readMy opinion on setting long-term strategic objectives for a websiteDiscussing the statement,'Setting long-term strategic objectives for a website is unrealistic since the rate of change in the marketplace...
Merina MathewSep 7, 20182 min readHow does Reformation show innovation in their business Model?Over 90% of young people agree or strongly agree that humans are responsible for climate change (@WEFORUM, 2018). Inga Sibiya from...
Merina MathewAug 31, 20184 min readZara & Their ConsumersEvaluating Zara's website by using the Consumer Online Customer Experiences, proposed by Susan Rose and Neil Hair. Today I will be...
Merina MathewAug 23, 20182 min readINTERNET MARKETING THROUGH YESSTYLE Understanding the business and revenue models, with the help of YESSTYLE. Business and Revenue Models in Internet Marketing The three...
Merina MathewAug 23, 20183 min readTHE 6I'S OF YESSTYLEExplaining the 6I's of E-marketing through YesStyle. Being a common user of YesStyle, I find it very interesting to be able to watch the...
